Blog
What actually makes a headshot work, what conference organisers get wrong, and why a team page matters more than most businesses think.
Nine times out of ten, the first question I get after someone books is what they should wear. And nine times out of ten there's already a shopping bag involved. Sometimes a brand-new blazer with the tag still on, bought that week.
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There's no rule, but there is a test, and it takes four seconds.
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I hear it before almost every session. Usually in the first thirty seconds, usually with a nervous laugh attached.
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In a city like London, Ontario, where business is built on reputation and local connections, your digital presence isn't just a brochure. It's a handshake. Before a potential client ever sets foot in your office on Richmond Row or schedules a Zoom call, they've already "met" you.
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London is a city built on reputation. In 2026, that reputation isn't just found in a handshake or a boardroom; it's found on LinkedIn, company websites, and digital business cards. When leading organizations like TD, Thrive Realty Trust, and CertaPro need to project authority, th
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You ordered 500 branded stress balls, bought three iPads for the raffle, and stocked up on pens that say your company name in tiny letters nobody reads.
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You sponsored a conference. Spent $20,000. Got your logo on a banner. Maybe a mention in the opening remarks.
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Be honest with yourself for a second… when’s the last time you updated your headshot?
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