Why Your Headshot is Costing You Business (And How to Fix It in London, Ontario)

Be honest with yourself for a second… when’s the last time you updated your headshot?

If your answer is “oh, I just grabbed a photo from a wedding and cropped my partner out,” then yeah… we need to talk.

Because here’s the truth: in 2025, your headshot isn’t just a picture — it’s your first handshake, your first impression, your reputation online.

And if it’s outdated, low-quality, or just doesn’t look like you anymore, it could actually be costing you clients.

Realtors: Your Face Sells Before the House Does

In London’s real estate market, buyers and sellers are checking you out online before they ever meet you in person. Your headshot is what tells them:

• “I can trust this person.”

• “They’re confident, professional, and approachable.”

• Or… “Oh no, this looks like a Facebook photo from 2010. Next.”

A bad headshot is like showing up to a listing in sweatpants. It’s just not the vibe you want.

Law Firms & Corporates: Consistency is Everything

I see this all the time — a law firm or financial company has a “Meet the Team” page and it looks like a family reunion album. One photo is too dark, another looks like a passport shot, and then someone else has a blurry selfie.

That doesn’t exactly scream “We’re the professionals you can trust with your money, case, or business.”

When your whole team has clean, consistent headshots, it sends a powerful message:

• “We’re united.”

• “We care about details.”

• “We’re the best at what we do.”

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Your Website Might Be Great… But Your Photos Could Be Holding You Back

You can spend thousands on a beautiful website design, but if the photos look like they were taken with an iPhone 6, it drags everything down.

Good headshots are one of the fastest ways to modernize your brand and instantly level up your online presence.

So Here’s the Bottom Line

If you’re a professional in London, Ontario or the surrounding area, your headshot is more than “just a photo.” It’s the face of your brand.

And if your current one isn’t pulling its weight? I’d love to help. My sessions are relaxed, professional, and designed to bring out the best version of you — the version your clients need to see.